Textile and Industrial Heritage - Elida Faberge

The final piece on the Textile and Industrial Heritage panel sponsored by Unilever is another rendition of Watson's Matchless Cleanser, this time with the lettering for Elida Faberge.

Joseph Watson's grandson, also Joseph, retired from business in 1917 and sold his interests to Lord Leverhulme but Watson's Matchless Cleanser was still produced with that name until 1933.

Lever's and all its subsidiaries became part of Unilever in 1930 but were not called that until fairly recently. In 1962 the Leeds works were known as Gibbs Pepsodent, then in 1965 as Gibbs Proprietaries. In 1971 they became Elida Gibbs and during the production of the Tapestry were known as Elida Faberge. No wonder that until the move from Whitehall Road in the 1980s they were still affectionately known as Soapy Joe's.

Leeds branch of Unilever is now based at Seacroft, I haven't managed to track down what is made there though it seems that it is Europe's largest aerosol factory and is set up for recycling.

This little chap was hand stitched by Evi Malm.

Textile and Industrial Heritage - Pear's Soap

Soap producers in Britain seem to have been quite inventive with their advertising campaigns. First with free gifts for returned wrappers, then children's beauty competitions and who can forget the free plastic flowers in the 1950s and 1960s. Improved hygiene in the 1800s produced many new soap firms until the industry reached saturation point at the beginning of the twentieth century leading to many of the firms amalgamating, it's interesting though that many of the brand names remain.


Sir John Everett Millais was a member of the Pre-Raphaelite Brotherhood which had been founded in his home in September 1848. He often worked to commission, but Bubbles was painted for his own pleasure. He was captivated watching his grandson, Willie James, blowing bubbles and recreated this event on canvas.

Sir William Ingram bought the painting and the copyright thinking that it would make a marvellous presentation print for his Illustrated London News. He in turn was approached by Mr Barrett from A & F Pears with the proposed addition of the Pears soap bar and lettering to be used for an advertising campaign.

When the advert first came out a heated debate took place in a series of letters to the Times, with many believing Millais had painted the portrait specifically for the advert. Eventually many agreed that its use raised the standard of advertising.

In 1958 the firm introduced the Miss Pears promotion, inviting parents to send in shots of their daughters, the winners of the competition being photographed by eminent photographers for the advertising campaign. Ten years later an added bonus was introduced with the winner of the competition being painted by a well-known portrait painter.

A & F Pears is now part of the Unilever group, along with Joseph Watson, with a substantial branch of the company at Seacroft.

Joan Holah hand stitched this piece on printed fabric (40 hours)

Textile and Industrial Heritage - Joseph Watson & Sons

When the images for the panels were being chosen by Kate she was given a small booklet on the history of 'Soapy Joe's' as the firm was affectionately called.

Apparently, as well as wrappers being returned to Watsons there was also a steady flow of correspondence from satisfied customers. I quote Mrs Far of Dudley, writing in the 1890s

'Sir, Your soap is like its name, entirely Matchless and a friend on wash days. It cured all my children's heads of ring worms and one had 28 on his face and neck.'

As the Tapestry grew, Kate found very little time to embroider for the project. This piece however was done by her, hand stitched on printed fabric.