Monday, 26 July 2010

Textile and Industrial Heritage - Watson's Matchless Cleanser

Another prize lead product was Matchless Cleanser. In the nineteenth century Leeds was not only famed for its woollen cloth finishing but was also the greatest leather producer in Britain and one of the tanning factories belonged to Joseph Watson.

The tallow extracted during the process was sold as a by-product until Joseph's sons pursuaded him to use it themselves to make soap. They were so successful that they soon had to build a new factory on Whitehall Road, and it was there that they introduced 'Matchless Cleanser' a product that was advertised in a new and novel way. Everyone who sent in at least 30 wrappers was guaranteed a prize and at its height the advertising campaign employed 250 people in the prize wrapper department, sending out 750,000 prizes a year.

This piece was hand stitched by Betty Laycock (6 hours) on printed fabric.

No comments:

Post a Comment

Related Posts with Thumbnails